WHY THESE MATTER +WTM PRESS · BOOK SIGNAL
How to Change Things When Change Is Hard
Chip Heath and Dan Heath
Published · publisher and retailer options
Change depends on motivation and the path around a person, as well as an instruction.
The Heaths organise change around rational direction, emotional motivation and the surrounding environment. The pragmatic strength is a memorable way to inspect a stalled initiative: is the next step clear, does it matter to participants, and is the setting helping? Use the framework to generate small experiments with visible feedback.
WTM’s judgement: an accessible planning lens, with stories that illustrate rather than independently prove a universal formula. A neat change narrative can understate power, incentives and resource constraints. Ask who bears the cost of the proposed change and what environmental barrier a motivational message cannot remove.
ONE PRACTICAL NEXT STEP
Choose one stalled behaviour; make its next step clearer, easier and observable for a six-day trial.
Research-based reading note: publisher description; no claim of a full-text review.
External title. No affiliate tracking added to the purchase link.
Linked edition ISBN 9780385528757.
Chip Heath is an emeritus professor of organizational behavior at Stanford Graduate School of Business. He studies how ideas survive and spread, and co-authored Made to Stick, Switch, Decisive and The Power of Moments with Dan Heath.
Official biography or website ↗No personal social account verified through links on the reviewed official author pages. The Facebook image on Heath Brothers is a tracking pixel, not an author account link.
Dan Heath is a business author whose books include Upstream and Reset, alongside collaborations with his brother Chip such as Made to Stick and Switch. He also hosts the podcast What It's Like to Be.
Official biography or website ↗No personal social account verified through links on the reviewed official author pages. A linked YouTube book-trailer video was not treated as an author channel.
Catalogue updated: 10 October 2026. The Webflow Press page is the editable editorial record; this portal carries the launch catalogue edition.
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